PROMOTIONAL FILM FOR BABYCENTRE GIVING TIPS TO HELP YOUR BABY FEEL MORE SETTLED
“I would not hesitate to work with Steff and her team again, for any Thrive project. If you’re looking for a professional, reliable process with a talented, creative team - this is the one for you.”
CLIENT
BabyCentre are one of the UK’s most trusted and recommended parenting and pregnancy websites.
BRIEF
BabyCentre required appealing characters able to express the range of emotions new parents experience when dealing with babies who are struggling to settle. The designs needed to incorporate and work alongside the sponsor’s branding, while still retaining the familiar BabyCentre aesthetic.
RESULTS
We worked with the Thrive team to create a bold, contemporary style for the animation that was easy for viewers to read, but also retained handcrafted elements that would appeal to young parents. We took care to treat the sponsor’s product in a style that would integrate with the overall look and feel of the film, while ensuring their brand was prominent and easily recognisable.
CREDITS
Client: BabyCentre UK
Produced by: Thrive
“The process was well-managed from start to finish, with clear communication, goal-setting and opportunities for feedback.”
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