Written by Bella Tomlinson
As it’s Women’s Month we thought now would be a great time to showcase how animation can be used to support Women’s Health campaigns and products.
As a majority female team, Women’s Health and wellbeing are important to us at Kino Bino, and we love creating animated content that empowers women and improves their lives.
The Growth of Femtech
The number of start-ups and innovators in the Women’s Health industry, also known as ‘Femtech’, has escalated in the last few years. Apps like Clue, websites such as She Knows, and charities like Bloody Good Period aimed at improving women’s health are being developed around the world, creating much-needed accessibility for more and more women. This has been encouraged by a long-overdue diversity and inclusion drive and accelerated as the pandemic exposed the health challenges that specifically affect women. Read more about the growing Femtech world on the Femtech.health page.
In recent years, our client Baby Center, one of the first innovative websites for women and new parents in the US, has asked us to create a range of videos covering issues around pregnancy and motherhood.
promote your Women’s Health Product or Service with an Explainer
Once you have created the next best thing in Women’s Health and Femtech you’ll need a way to convey your message to your customers.
That’s where an engaging animated explainer video can really help. Animation can demonstrate the benefits of your women’s health product and deal with potentially sensitive topics in an easy-to-understand and friendly format.
Innovative new product Droplet invited us to create an animated video to show how their product can help older people to drink more water.
Animation can switch seamlessly between an in-depth product demo and the very human problems and scenarios that your product or service can alleviate. Our bespoke design and animation service will ensure that your explainer video is branded to fit perfectly with your existing website or online social media profile, plus our animations are easily localised for markets around the world too.
Education & Training Videos for Women's Health
We are passionate about education and love to create entertaining and engaging content for adults and young people.
Amaze, an online educator whose mission it is to take the awkward out of sex education recently asked us to create a fun explainer for American tweens about self-care during periods.
A series of animated videos can also be a great way to train colleagues, partners and service providers on your Women’s Health and Femtech product or service. We’ve created numerous educational animated videos and you can read more about this here.
GIFs for Women's Health Social Media
Social Media is so important for spreading the word about new, innovative Women’s Health and Femtech products and services. Companies like Elvie use their huge following on Instagram to promote their latest products. An animated GIF or video can really make you stand out amongst the crowd.
If you’ve got a new Women’s Health and Femtech service or product to promote and explain or would like to know more about the services we can offer get in touch - we’d be happy to help